From September 15 to 18, LKBP, in partnership with NATCCO, held a comprehensive four-day workshop on membership recruitment and sales management at Casa Doña Anita, Ligas Malolos City. The event was facilitated by Ms. Bernadette Dacanay and Ms. Lady Portus from NATCCO, and was designed not only to enhance organizational effectiveness, but to invest in the professional development of each employee. Over two days, participants engaged in in-depth discussions on strategies, best practices, and theoretical foundations, exploring topics such as member recruitment, lead generation, prospecting, segmenting, sales conversion techniques, and the role of effective communication in membership growth. These theoretical sessions laid a strong foundation for the subsequent two days of field work, during which employees applied what they had learned through hands-on activities, real-world assignments, and simulated member interaction scenarios. The workshop provided a range of benefits: improved clarity in sales and membership goals; strengthened ability to engage members meaningfully; enhanced confidence among staff in addressing objections and closing membership sales; and a shared understanding of the pathways for follow-up and sustaining relationships. It also fostered a culture of continuous learning, highlighting the importance of ongoing feedback, performance tracking, and reinforcing the behaviours needed for lasting improvements. Participants left the workshop not only with new knowledge, but with concrete ideas for future projects and initiatives, especially those aimed at deepening member relationships and expanding LKBP’s reach. Above all, the event reinforced LKBP’s commitment to empowering its workforce, recognizing that the growth of the organization is intimately tied to the growth of its people.